who's running this THING?
The Good Witch Coffee Bar is founded and operated by mom, Hastings-on-Hudson resident and longtime food writer Joanna Prisco.
After two and a half years of appearing at area farmers markets and events as a pop-up coffee stand and bake shop, Prisco dreamed of opening a permanent space in the Rivertowns. So she launched a Kickstarter campaign to see if anyone else in her community shared her vision for a modern, family-friendly cafe dedicated to empowering women.
The project was fully funded in just two weeks.
Prisco subsequently worked with Freda Thomas, a consultant at Hot Bread Kitchen incubator in Harlem, to flesh out her business plan and pro forma, and submitted a proposal to the MTA’s RFP for the Hastings-on-Hudson train station house.
After being invited to present her plan in person to representatives of the MTA Real Estate Department, she was awarded the assignment (!) and is excited to open to the public as soon as possible.